Commerce Outliers

He was scaling at –$1/order. The DTC founder didn’t know what Contribution Profit was.

Why Contribution Profit is true north for DTC Marketing and how to calculate and use it.

The Growth We Choose: A Thesis for DTC Brands that Give a Damn

Commerce quietly shapes culture. This pillar piece explores what DTC brands are compounding on the balance sheet and the everyday behaviors they normalize. For DTC founders and operators who see growth as both a financial outcome and a cultural responsibility. With lasting human outcomes for the people they serve.

How DTC Got Hard: The New Demands of Building Today

What looks like growth often masks deeper fragility. This is a snapshot of how the game got harder and not broken. Where the landscape stands, how we got here, and what it demands next.

The Signal Stack for Sustainable DTC Growth